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About Brasil Sul

Brasil Sul Activewear Story

1983. Seated in a sewing machine, Heloisa Segall, with sharp perception of opportunity, creates and produces clothes for gymnastics different from what's known. It was "fashionable fitness." Clothing and fabrics with models that provide more than the practice of aerobics (fever of the season), allowed the user comfort and its unusual appearance.

2008. What was almost a personal project has become a global business, which generates more than 150 direct jobs and has presence in over 40 countries.

In Brazil 6 owned stores are located in strategic points of cities such as Porto Alegre and Sao Paulo, whose shop in Alameda Lorena concentrates the show room that provides care to different merchants and retail networks in the center of the country. Its customer portfolio concentrates the major sports networks and specialized shops, covering the entire national territory.

Outside the Brasil Sul has in its trajectory, history of exporting to more than 50 countries, with perennial and consolidated presence in about 40.

Manage a market of such magnitude requires a very focused strategy and the focus is on the positioning of brand. The mark is a great asset and is what gives visibility and power to enter and sustain Brasil Sul in markets such heterogeneous as United States and Hong Kong or Europe and Paraguay.

The careful with positioning allows the brand to be the premium brand in all countries where it operates. The Brasil Sul does not enter into any market to compete on price, on the contrary, are the attributes of brand and product that differentiate it from its competitors.

To sustain the brand, the company counts on a product development of international standard, including from trends in fashion and performance to the implementation of the best fabrics and its match to the need of performance and product differentiation.

The trade emphasizes on characteristics of each market. While in some markets such as Chile and Mexico the operation is primarily with exclusive shops in another the distribution includes other specialized stores and large retail chain, such as Victoria's secret in the United States. In the European Union from Spain the distribution is coordinated throughout the territory.

Working exclusively with his own brand, the mix of Brasil Sul meets the demands of its users, with lines that fit since performance products to the sport fashion, through the classic. Accessories complete the options.

As It Turns 25, Brasilsul Strengthens Activities, The Heart, Muscles, The Mind. It Is The Fitness Concept Spreading Throughout The 5 Continents, Exported To Over 45 Countries.


Brazil Sul activewear is sexy and stylish and is one size fits most. Brazil Sul is also cut with the taller woman in mind with inseams in some pants up to 331/2 inch inseam and offers stylish embellishments to basic high performance fitting garments. Brasil Sul garments are made from the finest supplex AA fabrics and are sure to be a good fit for so many. Brasil Sul also offers a line of petite pants, capris and tops.

Brasil sul is a unique line that is carried only is select boutiques. Brasil sul is a unique dry fit line of fashionable activewear clothing that has many styles and fits. Brasil sul also has a petite line that provides a terrific fit for a more petite figure. Brasil sul is truly unique and offers so many benefits to the fashionable consumer. With a straight boot leg fit, brasil sul offers a slique and finished elongated look. Perfect for running, gym training, yoga, pilates and dance, Brasil sul is perfect for any workout.